One way to do this is to bring international artists together with Chinese stars to create music that not only plays to the chinese audiences desire to be part of the international music scene, but to also see and hear themselves. Making music together and touring together as part of a Budweiser sponsored music festival, STORM, in China creates a both local and global energy.

For this, the second collaboration (the first being Tiesto) in a hugely successful EDM focussed campaign, we paired Jane Zhang, Chinese singer and media personality with Jack Novak, American music producer, model and influencer to create a track together.