General Motors.

Portraits.

Made for the GM ‘Exhibit Zero’ keynote at CES in Las Vegas 2022.

In these five films, the amazing Malcolm Gladwell, Tonya Rapley, Everette Taylor, Ian Somerhalder and Viktoria Modesta outline the future of transportation, and General Motors roadmap for what is next.

Shooting on an XR stage in Los Angeles allowed us a rapid iterative process to create the scenes and deliver all the films directly from the shoot to delivery with no greenscreen or post.

These 5 were part of 7 films we made for GM over 4 months at the end of 2021 in Los Angeles and Las Vegas - we concepted, created, shot, edited, posted and delivered these with a team of collaborators spanning LA, NY, London, Detroit and Chicago, at The Mill, Momentum, Commonwealth and General Motors… Thanks to everyone involved.