Kygo.
“Carry Me”
To launch the PSVR - the Playstation Virtual Reality headset, Sony needed a key launch title that showcased its capabilities and leveraged Sony’s entertainment divisions. For superstar EDM producer Kygo, we created a VR music video, taking the viewer on an immersive journey from cels to galaxies.
Referencing and updating the classic Eames film ‘powers of 10’ we created a VR journey that changed our scale from microscopic to straddling planets, an experience that couldn’t be created in any other medium than virtual reality. This then became the foundation for an ecosystem of content to launch the entire platform.
