Lincoln.

“Hello Again”.

This one started with a pretty, pretty open brief.

Although Lincoln has a storied history directly tied to the history of America, (and not just through their name) they had a perception of being out of touch. 

They asked us to “Tell our story up to now, so we can reintroduce ourselves”

Lincoln opened up their whole archive to us, from the earliest footage of Henry Leland creating aircraft engines, all the way through to modern day advertising campaigns.
Working with editors, motion graphics animators, and designers, we combed through archival footage, finding the perfect shots where possible, and bringing still imagery to life where not.

Starting with crafting a longform narrative piece that told the story of Lincoln - successes, and missteps - we built a DNA that led to shortform pieces, social campaigns, and event based work such as the Grammys spot shown here. 

A bold and successful moment for Lincoln to say Hello, Again.