Lexus.
“Trace Your Road”
To showcase the agility of the Lexus IS hybrid, we created a life size video game. Formula 1 driver Jarno Trulli put the IS through its paces, driving a road that his co-pilots (fans selected through an online contest) were creating for him in real time.
Creating custom software to draw roads in real time and track Jarno’s driving, and using an array of projectors inside a massive aircraft hanger outside of Rome, we performed the stunt live in front of audiences from across Europe.
