Audi Q5.

“React”

We showed how the new Q5 reacts instantaneously to a range of conditions from weather, to the environment, to the road surface ahead.

Using stylized UI/UX graphic elements we showed the thinking and responses of the car itself.

Shot high-speed in sub-zero weather in Lithuania, we literally slow down time until we can see the decisions the car is constantly making between every raindrops impact.